Barbie is a multi-platform video game developed by Absolute's Imagineering Inc. for Hi Tech Expressions. It is based on Mattel Inc.'s doll of the same name, and it was created in an attempt to get more girls to play video games. As such it is one of the few explicitly girl-oriented NES games.[4] The game takes place in a dream where Barbie must travel through three different worlds (Mall, Underwater and Soda Shop) to gather accessories before attending a ball to meet Ken.